Patricio Robles says, “While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app’s rise as a marketing platform for brands looking to connect with young consumers.

Here’s what marketers need to know about the announcements.

A new ad format and placement

Interactive ad formats that blend into the user experience are increasingly popular in social apps (see: Instagram’s carousel ads).

So it’s no surprise that Snapchat’s new Snap Ads do the same.

This new ad format allow users to swipe up on the ad to reveal additional content, which can include a video or an embedded article.

The ad format can also direct users to install an app or visit an external website, so marketers have numerous options depending on their campaign goals”.

Everything marketers need to know about Snapchat’s new ad announcements

Econsultancy

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