Monica Montesa says, “If you use an ebook or another type of lead magnet to incentivize people to subscribe to your email list, you want to get the most out of it. After all, you put a lot of time and effort into creating that beast, and you want to make sure it’s living up to its full potential.

Aside from simply promoting your lead magnet using a sign up form on your website, you can also use it in other areas where you’re currently driving traffic.

One place that’s worked well for us (which we think will work well for you, too!) is… our blog.

Sharing Your Lead Magnet on Relevant Blog Posts

To enhance the experience our blog readers have with our content – and to hopefully get them further down the marketing funnel as they enter your lead nurturing plan – we decided to test the use of slide-in forms on specific, relevant blog posts”.

Grow Your Email List with Targeted Sign Up Forms on Your Blog

AWeber

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