‘How Effective Is Your Online Reputation Management?’ – Convince & Convert Blog
Ajay Prasad says, “Do you find that your business is struggling to generate new customers? When faced with such a daunting realization, it’s tough to even think twice about your online reputation. However, if online reputation management is not consistently on your to-do list, then your business is likely to run into problems.
The Internet Is the Most Important Influencer of Our Generation
How often do you allow someone else’s opinion to influence your decision making? Probably a lot, huh? Now imagine all the friends and relatives that have ever recommended a business to you, and multiply that by millions. That’s the reach that the internet has created in terms of influencing decisions.
81 percent of shoppers conduct online research before buying, and part of that research will involve analyzing the online reputation of relevant organizations. Surprisingly, consumers are just as likely to take the advice of strangers on the internet as they are from their own friends and family. 92 percent of consumers trust peer reviews over advertising, so you better believe that negative reviews can cause them to sway from your direction towards one of your competitors instead”.
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