‘How should your digital marketing team be structured?’ – Econsultancy
Nikki Gilliland says, “With digital being at the heart of most modern businesses, a dedicated digital marketing team is no longer a rarity.
However, that’s not to say that there is a blanket formula for how one should be set up.
Recently, we sat down with three top marketers with three varying perspectives on the topic.
They are:
– Jane Newens, Head of Communications at the Open University.
– Vinne Schifferstein Vidal, Global Category director at Pearson.
– Jack Swayne, Chief Strategy and Analytics Officer at iProspect.
– To find out what they said, watch the video, or check out the summary below.
And be sure to check out Econsultancy’s best practice guide on Digital Marketing Organisational Structures and Resourcing”.
Comments are closed.
