‘Will Microsoft & LinkedIn Spur a Content Buying Spree?’ – CMI
Joe Pulizzi says, “In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Next, we ponder a confusing article that slams native advertising in favor of a fuzzy concept called “debranding.” Finally, Facebook reach continues to plummet, according to a new study. We offer advice on how to reverse this trend. Rants and raves include the challenges and opportunities agencies face today and marketers who don’t seem to understand what content marketing is. This week’s This Old Marketing example: Computer magazine start-ups”.
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