John Stevens says, “Without awareness and traffic, your website will never be able to convert customers. On the other hand, most businesses put too much emphasis on generating traffic, and invest insufficiently in optimizing their websites for conversion.

According to research from Eisenberg Holdings, for every $92 that the average company spends to attract people, it spends just $1 to convert them. This explains the abysmal conversion rates many companies suffer from (with rates typically under 3.5 percent, according to Monetate Ecommerce Quarterly’s data). It also explains why generating revenue and staying profitable are among the most pressing challenges that businesses face today.

Thankfully, your business can be made more profitable. Ample research has been conducted on what it takes to take your company out of the red and into the black”.

5 Research-Backed Strategies to Increase Your Sales Revenues

Entrepreneur

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