‘5 User-Generated Content Mistakes to Avoid’ – HubSpot
Joanna Alter says, “When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results.
But to really reap the ecommerce branding benefits of user-generated content, there are some key mistakes you need to avoid. Here are the five biggest mistakes to steer clear of to maximize the positive impact of your UGC strategy.
1) Publishing Without Permission
Make rights management a priority to be sure that you are only publishing approved content. While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent”.
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