Eric Siu says, “Google’s local inventory ads offer retailers the potential to direct search-traffic back to their local bricks-and-mortar stores. When internet searchers query the popular search engine for specific products, local inventory ads appear alongside online shopping ads. Searchers then have the choice to shop online or be directed to local retailers featuring the desired products.

What could be more useful than that?

Though local inventory ads as a form of promotion are new, retailers are already reporting positive results. Sears stores, for instance, reported a 16 percent higher click-through rate on local ads, and an impressive 122 percent increase in local store visits after running the ads. Other retailers, including Sprint, have reported positive results”.

Are You Taking Advantage of Google’s Local Inventory Ads?

Entrepreneur

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