Carly Schoonhoven says, “Sarah wakes up at precisely 6:43 AM. She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6.

By 7:15 she’s in the shower singing that Adele song she can’t seem to get out of her head.

At some point between 7:15 AM and the end of the day, she buys your product.

Whether Sarah sang Adele or Taylor Swift in the shower that morning probably didn’t have any bearing on her decision to make a purchase from you that day.

So what did?”.

Beginner’s Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

MarketingProfs

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