‘The Content Marketing Book of Answers: Strategy & Planning’ – CMI
Jodi Harris says, “No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track down answers you’ll likely need along the way.
Let’s start with some considerations we hear marketers asking about all the time: How to manage the strategic planning process.
Content marketing strategy
Q: How do we get started?
The first step in getting started with content marketing is so simple that it often gets overlooked: You need to make sure you have a clear definition of what content marketing is”.
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