Greg Sterling says, “At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360-degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms.

Here’s the company’s description:

Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree content, including video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads.
Yahoo said that early efforts with Tiles have yielded higher engagement for advertisers: “One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavors of their product”.

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video

Marketing Land

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