Patricio Robles says, “While there’s debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question.

And there’s no sign that the consumer desire to keep ads at bay is waning.

In fact, according to a new eMarketer report, ad blocking in the US will grow to 69.8m users this year, a 34.4% increase from last year.

And it will grow 24% in 2017, bringing the total number of internet users relying on ad blockers to north of 86m.

If that estimate is accurate, nearly a third of the internet population in the US will be using ad blockers”.

Ad blocking continues to grow, but many publishers & advertisers still don’t get it

Econsultancy

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