Laura Collins says, “Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA).

With these wonderful new reports, you can see how visitors reached your site, along with what they did once they got there.

Search Console reports in Google Analytics

It’s a big win for inbound marketers of all shapes and sizes. But I, alas, am not an inbound marketer. Paid search is my bread and butter. Not wanting to miss out on the data-joining goodness of this new set of reports, I want to go through the cool new things you can do with Search Console reports in GA”.

Big changes to device bidding in AdWords: What could they mean for your accounts?

Search Engine Land

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