Patricio Robles says, “For merchants that sell to their customers offline, assessing the efficacy of Facebook ad campaigns can be challenging.

This is because establishing a direct link between those campaigns and offline sales is often a guessing game, particularly for small, local businesses.

But savvy merchants will soon be able to change that thanks to Facebook’s Offline Conversions API.

As the name suggests, the Offline Conversions API gives merchants advertising on Facebook the ability to track how their Facebook campaigns drive offline action.

It functions similarly to Google’s offline conversion tracking:

– Merchants configure their ad accounts for offline conversion tracking.
– Offline conversion events data is sent to Facebook via API.
– Facebook identifies offline conversion events that are associated with Facebook users who viewed the merchants ads”.

Facebook’s Offline Conversions API is a big deal for merchants

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