‘How to Market Your Brand Through Live Events’ – Entrepreneur
Howard Givner says, “Few marketing vehicles offer the advantages live events do. They provide unmatched opportunities for customers and prospects to touch, demo and otherwise interact with a product. Events facilitate relationship- and community-building with like-minded individuals, and enable brands to create a “brain-washing chamber” where they have complete control over the environment and messaging.
Plus, live events are custom made for photo-sharing on social networks.
It is probably no coincidence, then, that event planning is one of the fastest growing career categories in the United States, projected to grow at three times the average job growth over the next ten years, according to the Bureau of Labor Statistics.
Here are some time-tested professional tips for successfully marketing your brand through live events.
1. Set clear, measurable goals.
It’s shocking how often this doesn’t happen, but without articulating event objectives, how will you know if your event was successful? If you’re having trouble with this, consider this perspective: What action(s) do you want people to take post-event?”.
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