‘How to Market Your SaaS Business’ – Entrepreneur
Thomas Smale says, “Recent acquisitions have sparked a lot of interest in SaaS (software as a service) businesses, which license software on a subscription basis and offer central hosting. The uptick in interest is due, in no small part, to Microsoft’s purchase of LinkedIn.
While that scenario was rather unique, the new LinkedIn valuation will likely have an impact on future SaaS valuations, as well.
For many entrepreneurs, the sale of their business is the ultimate end goal. But, if you’re one of them, and trying to get to that point, you’ll have to prepare your business; you’ll need an exit strategy.
And, before that can happen, you’ll need to build a great product, get it out into the world and get people to adopt it”.
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