Patricio Robles says, “Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn.

But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps.

If it is, here’s what brands need to know.

Video is changing the face of non-video services

One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact it’s having on some of the most popular online services that, unlike YouTube, didn’t start out with a video focus.

For example, when Instagram, which rose to prominence as a social photo sharing app, announced a new 60-second video limit earlier this year, the company revealed that the time its users spend watching videos has increased by more than 40% in the past six months”.

If video is the future of the internet, here’s what brands need to know

Econsultancy

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