‘Move Over, Millennials: 5 Things We Know About Marketing To Generation Z’ – Business.com
Margarita Hakobyan says, “After many, many years of discussion about how to market to Millennials, the generation behind them is coming into buying power of its own, and marketers are starting to pay attention.
Often called the post-Internet generation, the oldest members of the newest coveted market were born in the mid-1990s.
Many of them don’t remember the world before the September 11th attacks, and most of them grew up with a cell phone in their hands.
They are the most digital savvy generation, and they grew up on social media. They love selfies and they love authenticity.
They consume media in bite-sized chunks and are fluent in GIFs and emoji”.
Move Over, Millennials: 5 Things We Know About Marketing To Generation Z
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