Craig McConnel says, “SEO is a critical consideration for any entity that wants to manage a strong web presence.

Anyone that takes SEO seriously understands there’s more to it than selecting a list of keywords and throwing them into content.

SEO is research and everything from compelling content to back linking and smart videos.

It’s also a task better handled by a team of professionals with an understanding of your goals, industry and search engine optimization.

But just how important is it in terms of your budget? It has been estimated that 93 percent of online interaction of any kind begins with a search engine. You need high rankings since 75 percent of users never go beyond the top three rankings, let alone the first page.

Lastly, while social media is still a powerful SEO tool, search engines beat out platforms like Facebook by more than 300 percent in driving traffic.* What’s that worth to you?”.

Real Talk: What Will It Cost You to Get Safe SEO?

Business.com

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