‘Step It Up: 12 Tests to Optimize Email Performance’ – Business.com
Nate Kristy says, “Email marketing is a requisite for small businesses in today’s mobile economy.
In fact, the Direct Marketing Association estimates that it provides up to a 4,300 percent return on investment.
With those kinds of results, small businesses should make sure that every email is earning its keep, and the best way to do that is through testing.
There is a multitude of factors that can influence email marketing performance rates. Two of the most common, subject line and send time, should be tested frequently.
For example, does your audience respond better to percentages or dollars off in subject lines? Do open rates rise when you use numbers or symbols? Are recipients more likely to respond on weekends or weekdays? During the morning, afternoon or evening?”.
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