‘What Grade Do Marketers Give Their Personalization Efforts?’ – MarketingProfs
Ayaz Nanji says, “Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?
To find out, Evergage and Researchscape International surveyed 250 organizations of all sizes from around the world (85% in the United States).
Nearly half (46%) of the firms included in the the report identify as both B2B and B2C-focused, 41% concentrate on B2B, and 13% on B2C.
Some 39% of respondents give their company’s personalization efforts a C grade, and 35% assign a B grade.
Only 9% of respondents would give their company’s personalization efforts an A grade”.
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