Jo Cameron says, “One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of the visitors behind the searches — can feel like an impossible dream.

Particularly if you’re working on a newish site on a modest budget within a competitive niche.

Well, strap yourself in, because today we’re going to live that dream. I’ll take you through the bronze, silver, and gold levels of finding, assessing, and targeting long tail keywords so you can start getting visitors to your site that are primed and ready to convert.

So what the bloomin’ heck are long tail keywords?

The ‘long tail of search’ refers to the many weird and wonderful ways the diverse people of the world search for what they’re after in any given niche”.

Diving for Pearls: A Guide to Long-Tail Keywords – Next Level

MOZ

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