Tim Peterson says, “Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will need to find a way to help them generate their own revenue. And it’s getting closer to that point.

On Thursday, at VidCon, the digital video industry’s version of Comic-Con, Ana Kasparian from digital video news network The Young Turks asked Facebook’s video product boss, Fidji Simo, when the social network will introduce a way for creators to make money from their Facebook Live streams. Simo didn’t necessarily break out her calendar or Facebook’s whiteboard, but she did indicate that ads are on their way and will likely land in the middle of live streams, as Digiday had previously reported that company is exploring.

“What you can expect us to do over the next couple months is experiment with a lot of different models that are going to be appropriate for certain creators for certain kinds of formats and try to figure out what works, but really explore a variety of things,” Simo said”.

Facebook is getting closer to putting ads in Live videos

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