‘Four examples of brands using an episodic content marketing strategy’ – Econsultancy

Nikki Gilliland says, “Whether you’re hooked on ‘House of Cards’ or addicted to ‘Orange is the New Black’, I’m sure you can relate to that insatiable need to find out what happens next.

As brands cotton on to this common phenomenon, many are using episodic content as a key part of their overall marketing strategy.

Here are just four examples of brands who have used this technique to keep consumers coming back for more.

Kate Spade

Kate Spade is a brand that has truly mastered the world of video advertising.

Originally starring Anna Kendrick as a hapless yet lovable New Yorker (who just so happens to wear head-to-toe Kate Spade), its Miss Adventure miniseries has proved to be wildly popular with online audiences.

On the back of its successful first season, it has recently aired the first episode of the second.”.

Four examples of brands using an episodic content marketing strategy

Econsultancy