‘How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using Aristotle’s Logic’ – MarketingExperiments
Paul Cheney says, ““Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman’s cigarette in 1924,” according to Wikipedia.
In 1954, however, that all changed. Launching what’s known as one of the most universally successful advertising campaigns in history, Leo Burnett created The Marlboro Man.
Whatever you think about smoking, put it aside for a second. Right or wrong, The Marlboro Man produced serious results for Phillip Morris.
The thing that’s interesting for readers of this blog is that Phillip Morris’ team did it by employing a repeatable strategy.
It’s not a strategy that makes it all right to outright lie to your customers, but it is a strategy that you can employ for both great products and bad products”.
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