‘Is Your Content Ready for the Mobile Takeover?’ – CMI
Marcia Riefer Johnston says, “Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen!
Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able as the world’s feet.
Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over.
What’s a content professional to do?
Greg Verdino, managing partner at the content consultancy VERDINO & CO, has ideas for us. This article covers key points from Greg’s Intelligent Content Conference talk, The Untethered World: How to Prepare for the Mobile Takeover”.
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