Steven Chang says, “Marketing in China is still in its early stages.

Compared to countries like the US or those in Europe, marketing as a discipline still has to develop the strategic maturity that is necessary to be successful internationally.

However, the market in China is evolving incredibly rapidly, taking on its own dimensions and creating its own rules.

This evolution is taking place as more people come online and the potential of mobile, social and data come together.

This confluence of trends is called “Internet Plus” in China, and refers to how traditional industries are being affected by new business models, new ways of using data and new ways of interacting with each other.

The impact of mobile on content consumption

Part of this evolution is down to how people access the internet in China.

According to last year’s CNNIC research, China had around 668m internet users compared to around 279m in the US; yet this represents a penetration rate of around 49% of the whole population, compared to 87% of the population of the US”.

Marketing in China: Where mobile and content marketing are driving change

Econsultancy

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