Aaron Agius says, “You’ve created your first piece of content, and it’s pretty awesome.

You’ve built yourself an outreach list with sites and sent the contacts a friendly email.

Then you sit back.

Wait.

And …

Nothing.

Sound familiar?

If it does, rest assured you’re not alone. We’ve all been there. That’s because this content marketing game is seriously hard work.

CMI’s most recent survey of content marketing usage and trends found that 76% of B2C organizations and 88% of B2B organizations are using content to market their company. That makes for a highly competitive landscape and means marketers have to cut through a lot of noise in order to stand out”.

The New Marketer’s Guide to Perfecting Your Content Promotion Process

Content Marketing Institute

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