‘The Top Reasons Consumers Abandon Online Shopping Carts’ – MarketingProfs
Ayaz Nanji says, “Suddenly encountering unexpected shipping costs is the No. 1 reason consumers abandon e-commerce shopping carts, according to recent research from VWO.
The report was based on data from a survey conducted in 2015 among 1,000 mobile and desktop users age 18-65.
One-fourth of respondents say unexpected shipping costs have stopped them from completing the purchase process when shopping online.
And 22% say having to create a new account on a website/app has been a barrier.
Some 10% of online shoppers say they sometimes add products to carts with the sole intention of getting alerts for discounts after they abandon their carts on purpose”.
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