’14 Tips to Put Your Business Blog in the Spotlight’ – Entrepreneur
Entrepreneur team says, “Blogging is no longer an online diary. It’s big business, and your most effective marketing tool. The best blogs command the same respect as the oldest print newspapers, and some of the world’s largest, most successful companies treat their blogs as key parts of their online marketing strategies.
Want a slice of the pie?
It’s not easy — nothing worthwhile ever is. By playing to your strengths as an expert in your field, you can use your blog as a powerful marketing tool to generate quality leads, create strong relationships with potential customers and build your reputation within your chosen industry.
Here are 14 key tips to give you the best possible chance of success.
1. Know your customers
No topic will be interesting to everyone. Focus your efforts on the people who matter to your business — existing and potential customers”.
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