‘Product Marketing 101: How To Write Copy That Sells The Benefits, Not Tell The Features’ – Business.com

Abdullahi Muhammed says, “Writing copy is a part of building up your sales platform. It may sound easy to write 500 words about how great your product or service is.

The problem is that people don’t realize how powerful copy is. A simple word here or there can make all the difference to whether someone buys or not.

One of the aspects of copy that people don’t consider is the difference between a benefit and a feature. A product feature is something that you are going to find in the manual.

You’re not selling this to anyone because a lot of people didn’t come to your landing page because they heard about your specific feature. They came to find out why they should buy your product.

A benefit tells someone why your product is going to change their lives. Gear your copy toward this if you want to sell big”.

Product Marketing 101: How To Write Copy That Sells The Benefits, Not Tell The Features

Business.com