Shaun Haase says, “A repeatable and effective sales process is key to scalable business growth, and it’s a much more straightforward endeavour than you might imagine.

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

The most important thing to remember is to establish clearly defined goals early on to ensure that your sales team is on the same course of action as you.

By developing and implementing a strategy that’s consistent across all of your customer segments and touchpoints, your sales team becomes a well-oiled machine that offers the same impeccable service and experience that is in line with your company’s bottom line.

Here are five steps to help you get started:

1. Segment your leads

Organizing your leads is the key to success. Business is done by people, and as such, there is enormous value in noting the unique attributes and preferences of each potential or existing customer”.

The five steps to an effective and repeatable sales process

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