‘5 Creative Link-Building Techniques For Your Website’ – Entrepreneur
Anand Srinivasan says, “Digital PR and link-building is an evolving industry, so what worked a few years back may not necessarily work today. Last year, I wrote a piece, “7 Creative Link-Building Techniques To Improve Your Website SEO” where I detailed techniques such as building helpful tools for your industry, targeting journalists through Facebook ads and turning copyright violations into linking opportunities.
Although many of these techniques remain applicable today, I recently queried entrepreneurs about the other strategies they’ve been using to build high-authority links to their websites. Here are their takeaways — and several updates to my previous post on this topic:
1. Employ the ‘scholarship’ effect.
One of the most popular trends in recent times has been scholarships. This is a variation of the “local sponsorships” strategy I mentioned in my earlier piece — only much more effective. The scholarship angle basically works like this: Each year, your business announces an amount ranging between $500 and $1,000 in scholarship funding for students in your local community”.
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