Ahmad Raza says, “In a world where buzzwords like Pay-Per-Click (PPC) and banner ads have become commonplace, it might be easy to overlook the fact that generic, targeted online advertising doesn’t convert in every industry. There are situations where a personal touch is required.

PPC Advertising Costs Outpace Customer Value

Depending on your market, it may cost too much to acquire a customer via generic PPC advertising.

The margins on your products may be razor-thin, or the competition could be so fierce that even with healthy margins, bidding on PPC traffic would be a losing proposition.

The one caveat to this situation is if you view PPC advertising as a brand-building strategy. But be careful because this strategy can get expensive very quickly, especially if it doesn’t convert. Always, always set a limit on your budget when authorizing a CPC campaign”.

5 Examples Where the Personal Touch Still Matters in Marketing

Business.com

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