‘5 Phrases That Are Poison to a Sales Conversation’ – HubSpot
Jeff Hoffman says, “Salespeople entice prospects to book meetings with them based on their words, either spoken or written. With this in mind, word choice is incredibly important to be effective in sales. While an emotionally charged phrase might compel a prospect to sign the contract, an off-putting word could kill the opportunity.
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If you’re good at selling, you likely spend the bulk of your day talking to prospects and customers. During your next conversation or email exchange, audit your communication for these five poisonous phrases. They might just be to blame for flagging numbers, or put-off prospects.
1) “I’m just checking in”
Reps often start follow up calls or emails with this seemingly innocuous phrase. Buyers don’t like to feel rushed or pressured, and salespeople hope to impart a sense of ease about the interaction with these words”.
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