‘Does Your Website Say, ‘Trust Me’? It Better’ – Entrepreneur
David Leonhardt says, “You work hard to get traffic to your website. You pay for advertising. You optimize for the search engines. You work it on social media.
And it pays off! Traffic comes. People arrive. They look at what you have to offer. And — they hesitate.
It takes just a moment’s hesitation to create doubt. In that moment, you can lose a customer. They find you — but do they trust you?
In the real world, people do business face to face. They meet the waitress, the sales clerk, the serviceman. They make a judgment call instinctively as to whether they like you, whether they trust you and whether they want to do business with you.
I’ve walked out of stores that felt too pushy. I’ve walked out of car dealerships. Your website visitors can walk out, too”.
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