‘Five Local SEO Tips for Small Business Owners’ – MarketingProfs
Aleh Barysevich says, “In our fast-paced, digital world, few things help small businesses the way a local search engine optimization (SEO) strategy can.
Search engines keep getting smarter, but that doesn’t mean SEO is no longer necessary. Your business will lose out to competitors if you’re not working to keep it in the public eye.
Although all SEO hinges on great content and a responsive website, local SEO has its own practices and requirements that influence how you rank locally. There are literally hundreds of local SEO ranking factors to consider, but what I’ve detailed here are five of the most important.
1. Create a targeted landing page for each location
Creating a unique page for each city you service is the best way to earn organic rankings in different locales. Each page should be strategically thought out to appeal to your target city, and it should include the following:
– Your business’s name, address, and phone number (NAP)
– Your products/services”.
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