‘Three social media lessons from Asia-Pacific travel sites’ – Econsultancy
Jeff Rajeck says, “Most brands struggle with social media. Coming up with eye-catching content day after day is quite difficult.
Many marketers, however, are tasked with doing just that and need a constant flow of new ideas about ‘what works now’.
To help out, here are three examples of Facebook posts which have outperformed, contrasted with three which have not worked out so well and a takeaway lesson from each.
Background
It’s easy to find examples of social media posts which have really taken off. There are many lists of these, and they all seem to include ‘Don’t dunk in the dark’.
But these examples are typically one-offs. What worked for that brand in that instance is highly unlikely to work for your brand today”.
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