‘Why People Share Content on Facebook’ – MarketingProfs
Ayaz NAnji says, “What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
To find out, Fractl surveyed 2,000 consumers about what they share on Facebook and why they share.
The researchers focused on third-party content: i.e., why people post links/articles/videos from external websites to Facebook and why they reshare external links that other users post.
Some 48% of respondents say the primary reason they post third-party content to Facebook is to entertain their friends.
Just 17% share to address issues they care about, 13% want to evoke an emotional response, and 11% are looking to provide useful information”.
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