‘Beware of shady link schemes from black-hat SEOs’ – Search Engine Land
Tony Edward says, “Spammy link building practices, which Google refers to as “link schemes,” may seem tempting, but they can ultimately result in a loss of search engine rankings. Google considers link schemes to be an attempt to fool the search engine algorithms. If lower-quality content can rank high just because it has amassed a high quantity of backlinks, that is not a great experience for the user. So Google strives to rank quality content that will meet user needs.
I am actually surprised that this type of activity is still happening, given how many Penguin algorithm updates have been released and how many companies, such as JC Penney and Overstock, have been exposed for spammy link building.
When it comes to spammy link building, there are two types of penalties that can impact your site: algorithmic and manual. An algorithmic penalty occurs when your site loses rankings as a result of an algorithm update — in this case, Penguin. Webmasters may be able to restore rankings by getting rid of spammy backlinks before the next Penguin update, but that is not a guarantee. In any event, you should take steps to remove or disavow spammy backlinks”.
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