Wes King says, “When I speak with small business owners, especially service-based businesses in local communities, about using social media to reach their audience, I get some strange reactions.

Some of them glaze over. Some get defensive. Apprehension. Excitement. But the most common by far is defeat.

So many local business owners have a hard time seeing the ways that they can use social media to reach their audiences.

The thought is that social media is intended for national brands that are able to sell and ship through the mail or digitally.

That couldn’t be further from the truth. Social media is an extremely valuable asset that should be built into your digital strategy so that you know which platforms work for your business, how you intend to use those platforms, and how you want people to experience your brand”.

Bullhorn, Be Gone: How to Use Social Media as More Than Distribution

Business.com

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