‘Busted! 23 Marketing Myths Held By (Some) Industries’ – HubSpot
Alexi Lambert says, “Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true.
Time to bust these myths!
1) “Content creation is inbound marketing.”
There’s a common misconception that “creating more content is all we need to do.” Don’t get us wrong. We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process.
But content is only one piece of the puzzle. The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others”.
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