‘How to run a conversion-focused Facebook Ads campaign’ – Marketing Land
Khalid Saleh says, “With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with it a lot of challenges. As click-through rates drop and competition increases, it’s more important than ever to run a conversion-focused Facebook ad campaign.
In this post, I’ll share four things you can do to create a Facebook campaign that brings in leads, not just traffic.
1. Run broad tests before zeroing in on an audience set
Facebook’s targeting capabilities are its biggest strength. You can zoom in and target cat lovers who like Kanye West and live within a 10-mile radius of San Francisco.
When you’re starting a new ad campaign, however, such detailed targeting can backfire. You might very well end up testing far too many demographics and not find anything that actually converts”.
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