Tim Peterson says, “Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to physically go somewhere to get it. Then remember when you started buying books online and it was so much easier and the bookstores started going away because it was cheaper for them to sell the books online. The same thing is happening to desktop display advertising.

LinkedIn has decided it will officially start auctioning off its desktop-only display ads because it will be easier for brands to buy those banners and more cost-effective for the social network to sell them. LinkedIn had started selling its traditional banner inventory — the majority of which is right-rail ads mixed with some horizontal “leaderboard” banners — through real-time bidding exchanges in the third quarter of 2015, but starting today it is rolling out that programmatic access to any advertiser interested in picking up these placements as if they were an antique collectible on eBay”.

LinkedIn starts officially auctioning off its desktop banner ads

Marketing Land

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