Heather Baker says, “Some things you just know you need, like a house or food in the fridge.

But there are other things that one might consider a luxury, say a Nespresso coffee machine or underfloor heating, that you believe you’re OK without.

That is until you get one and then flummoxed, you ask yourself: “How the heck did I ever survive without it?”

Inbound marketing is a lot like that.

Outbound strategies still have their place. Some people still sit through the ads on TV, and cold calling apparently still yields results. Though not a lot mind you. According to the Harvard Business Review, it only works nine percent of the time.

In spite of this, some companies (or their old school CEOs) are still resisting the wonder that is inbound marketing. Business2Community says it’s because they either don’t know what it is, they don’t understand how content can drive sales, or they don’t have the resources to oversee it in-house”.

Outbound Is Out: Why Inbound Marketing Works and How to Do It

Business.com

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