‘Why Google is mining local business attributes’ – Search Engine Land
Adam Dorfman says, “When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting. For instance, if you check into a restaurant, you might be asked whether the establishment has a wheelchair-accessible entrance or whether the location offers takeout. There’s a reason Google wants to know: attributes.
Attributes consist of descriptive content such as the services a business provides, payment methods accepted or the availability of free parking — details that may not apply to all businesses. Attributes are important because they can influence someone’s decision to visit you.
Google wants to set itself up as a go-to destination of rich, descriptive content about locations, which is why it crowdsources business attributes. But it’s not the only publisher doing so. For instance, if you publish a review on TripAdvisor or Yelp, you’ll be asked a similar battery of questions but with more details, such as whether the restaurant is appropriate for kids, allows dogs, has televisions or accepts bitcoins”.
Comments are closed.
