Tracey Wallace says, “Lots of special dates are just around the corner. July 4 is almost here. Then, it’s back to school and planning for Halloween, Thanksgiving, Black Friday and Christmas. Next thing you know, you’ll be looking back on 2016 sales numbers trying to figure out how to do it all better next go around.

That’s how quickly the retail industry moves. Sure, summer is a slow period, but it’s a great time for planning. If you are anything like most of the retailers in the country, the first half of this year hasn’t been the most profitable. The crazy thing is, economists don’t know why. We are years out from the great recession. Retailer discounts are at an all time high. People have money to spend. So, why aren’t they spending it? Or if they are, why aren’t they spending it with you?

The answer to that question is rather simple. Consumers aren’t shopping like they used to. The solution to that problem is where the complexity comes in — and very few brands are properly addressing it”.

Know This About Modern Consumer Behavior or Forget Reaching Your Revenue Goals

Entrepreneur

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