‘Seven inspiring examples of ecommerce lookbooks’ – Econsultancy
Nikki Gilliland says, “For fashion retailers, an online lookbook is not only a way of showcasing a new collection, but an opportunity to truly engage consumers.
Far more enjoyable than absent-mindedly scrolling through product pages, many brands are using lookbooks to bring their products to life.
I’m not sure of the impact on sales, but the fact that so many retailers use them suggests they have some benefit for the customer experience or conversions.
With slick imagery and fluid design, here are seven top-notch examples. The first image in each example links to the lookbook.”.
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