Ben Davis says, “According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.

So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?

Econsultancy’s recent trends briefing, The Future of Content Marketing, sets out to answer that question.

Here’s my take on the future, using some thoughts from this new report and other sources.

Authenticity

It would be disingenous to say that inauthentic content ever stood a chance, but several factors have brought this quality back to the fore.

Namely, the profusion of content, disillusionment with display advertising and the advent of further automation”.

What is the future of content marketing?

Econsultancy

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