‘Four key trends in the use of predictive analytics’ – Econsultancy
Nikki Gilliland says, “Many marketers are cottoning on to the benefits of using predictive analytics.
By using consumer data to understand, forecast and influence behaviour, the aim for digital companies is to increase loyalty and enhance customer experience in the long-term.
Our all-new Predictive Analytics Report, in association with Red Eye, highlights the various ways that marketers are now using the technology.
Here are some key takeaways from the research.
Technology is more accessible
Due to the rise of self-service tools, predictive analytics is more accessible than ever before.
With 40% of companies now using the technology or planning to use it in the next 12 months, it is now commonly seen as a valuable way of understanding customers at a deeper level”.
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